By Lizabeth Cohen
Trumpeted as a way to advertise the overall welfare, mass intake fast outgrew its financial ambitions and have become synonymous with patriotism, social equality, and the yankee Dream. fabric items got here to embrace the promise of the United States, and the facility of customers to buy every little thing from vacuum cleaners to convertibles gave upward thrust to the facility of electorate to buy political effect and impression social switch. but regardless of indisputable successes and extraordinary affluence, mass intake additionally fostered fiscal inequality and the fracturing of society alongside gender, classification, and racial traces. In charting the advanced legacy of our “Consumers’ Republic” Lizabeth Cohen has written a daring, encompassing, and profoundly influential book.
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A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen